Fountainhead Design Group
Projection Mapping
Mobile Projection Systems & Urban Facade Activations for Global Brands
Scope
design
vendor management
production
logistics
Developed and executed large-scale projection mapping installations transforming architecture into programmable brand media — blending design, engineering, logistics, and regulatory navigation into dynamic public-facing experiences.
For Samsung, engineered a four-city mobile projection mapping unit mounted to a transport vehicle, enabling rapid deployment across major metropolitan markets. The activation leveraged the Galaxy tablet as a live creative instrument, allowing real-time digital graffiti to be projected onto iconic buildings. This guerrilla-style campaign combined mobility, participatory design, and architectural storytelling to create adaptable, high-visibility brand engagement without permanent infrastructure.
In Nashville’s historically preserved Lower Broadway district, projection-mapped the façade of Jason Aldean’s bar to create a compliant digital advertising layer within strict preservation guidelines. Custom, non-invasive content maximized exposure in one of the nation’s highest-traffic entertainment corridors while preserving architectural integrity. The system was later expanded through partnerships with a regional hospitality group, delivering customized, motion-based branding for corporate events without altering physical structures.
In Nashville’s historically preserved Lower Broadway district, projection-mapped the façade of Jason Aldean’s bar to create a compliant digital advertising layer within strict preservation guidelines. Custom, non-invasive content maximized exposure in one of the nation’s highest-traffic entertainment corridors while preserving architectural integrity. The system was later expanded through partnerships with a regional hospitality group, delivering customized, motion-based branding for corporate events without altering physical structures.
Function
Led full lifecycle execution — including 3D architectural modeling, content creation, projection calibration, permitting coordination, equipment logistics, and on-site technical direction. Integrated creative vision with structural and regulatory constraints to produce immersive yet compliant urban activations.
Execution
- Designed and deployed four-city mobile projection mapping system
- Engineered vehicle-mounted projection platform for rapid urban activation
- Created live interactive digital graffiti content utilizing Samsung Galaxy tablet interface
- Conducted façade modeling and precision calibration for historic structures
- Navigated preservation compliance within Lower Broadway district
- Developed non-invasive digital advertising content optimized for high-foot-traffic areas
- Monetized projection system through hospitality partnerships and event-specific branding
- Directed on-site technical teams and content operations
Impact
Established a repeatable model for transforming architecture into temporary media infrastructure — enabling brands to activate public environments dynamically, compliantly, and without permanent buildout. Positioned projection mapping as a strategic engagement tool rather than decorative enhancement.
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