Drako Motors
Monterey Car Week Reveal
American EV Debut Within Ultra-Luxury Automotive Ecosystem
Scope
design
production
logistics
Produced private press reveal and public unveiling for a Texas-based EV manufacturer debuting its first production vehicle during Monterey Car Week.
The activation positioned Drako within the rarefied environment of global luxury automotive launches, balancing exclusivity with controlled public exposure. A private press reveal ensured narrative clarity, followed by a broader public opening within the Car Week ecosystem.
Execution required precision coordination of vehicle staging, brand storytelling, and stakeholder management within one of the most competitive automotive marketing landscapes globally.
Execution required precision coordination of vehicle staging, brand storytelling, and stakeholder management within one of the most competitive automotive marketing landscapes globally.
Function
Directed production strategy, vehicle logistics, spatial design integration, and reveal sequencing.
Execution
- Private press reveal followed by public activation
- Integrated luxury EV positioning within Car Week
- Coordinated vehicle transport and staging
- Managed production timelines within dense event calendar
- Supported media-facing presentation environment
Impact
Successfully introduced a new American EV brand within the global luxury automotive conversation.
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Monterey Car Week Reveal —