Ironclad
Ironclad Live
Live-Streamed Innovation Platform Introducing SaaS Solutions Through Entertainment
Scope
design
project management
vendor management
staffing
production
Concepted and produced a five-city touring late-night talk show experience live-streamed alongside musical performance to introduce IronClad’s software innovations to curated customers and prospects.
The program fused entertainment with product education — positioning software offerings within a culturally relevant live format rather than traditional corporate presentation. Invite-only audiences engaged in real-time while digital broadcasts extended reach beyond the physical venue.
The touring model required synchronized technical infrastructure, broadcast-quality production, and seamless city-to-city deployment.
The touring model required synchronized technical infrastructure, broadcast-quality production, and seamless city-to-city deployment.
Function
Led creative and production strategy, overseeing touring logistics, live-stream integration, and executive stakeholder alignment across five markets.
Execution
- Developed touring late-night show format
- Integrated live-stream broadcast capabilities
- Activated five-city invite-only audience series
- Coordinated technical production and performance elements
- Managed executive stakeholder messaging
Impact
Reframed enterprise software introduction as an experiential narrative platform, enhancing customer engagement and innovation positioning.
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Ironclad Live —