Automobili Pininfarina
Automobili Pininfarina
Design-Centric “Casa” Experience Framing Heritage & Future
Transformed a Monterey property into an immersive Automobili Pininfarina residence — a curated garden and architectural environment narrating the brand’s Italian design legacy and electric future.
The activation functioned as a spatial manifesto — blending design history, lifestyle immersion, and forward-looking innovation within a controlled, invite-only setting. The “casa” concept elevated product storytelling into experiential architecture, reinforcing Pininfarina’s design-first DNA.
The environment required meticulous narrative sequencing, property transformation, and alignment with press and VIP programming during Car Week.
The environment required meticulous narrative sequencing, property transformation, and alignment with press and VIP programming during Car Week.
Function
Led immersive spatial narrative development, property takeover transformation, production execution, and stakeholder coordination.
Execution
- Full property takeover and environmental transformation
- Curated garden and historical brand storytelling
- Coordinated press and VIP programming
- Managed production, logistics, and fabrication
- Aligned experiential narrative with executive messaging
Impact
Positioned Automobili Pininfarina as both heritage-driven and future-facing within a competitive luxury automotive marketplace.
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Automobili Pininfarina —