Lamborghini
Lamborghini North America
Multi-Market Experiential Platform Driving Sales & Loyalty Across the U.S. and Canada
Scope
vendor management
production
logistics
Led execution of a $4.5–$5M annual experiential platform delivering 20–30 high-performance marketing activations across the United States and Canada.
These activations served as revenue-driving extensions of Lamborghini’s North American strategy — blending curated luxury environments with measurable sales objectives. From Monterey Car Week installations to bespoke regional events, each experience was engineered to generate qualified leads, support dealer pipelines, and reinforce long-term owner loyalty. Programs were primarily customer-facing, targeting ultra-high-net-worth prospects and existing owners, with a strong focus on direct sales support and lead generation.
Operating across multiple markets and climates, programs balanced high-touch hospitality with operational rigor. Execution demanded precision fabrication, complex vehicle logistics, and seamless coordination between corporate stakeholders, dealers, and production teams — all under the expectation of flawless delivery consistent with the brand’s global stature.
Operating across multiple markets and climates, programs balanced high-touch hospitality with operational rigor. Execution demanded precision fabrication, complex vehicle logistics, and seamless coordination between corporate stakeholders, dealers, and production teams — all under the expectation of flawless delivery consistent with the brand’s global stature.
Function
Oversaw fabrication, vendor negotiations, budget alignment, and on-site production for all North American activations. Acted as operational lead translating corporate strategy into scalable live environments that directly supported vehicle orders, prospect engagement, and repeat customer retention.
Execution
- Managed 20–30 annual events across U.S. and Canada
- Supported a $4.5–$5M annual experiential budget
- Directed fabrication and custom build-outs for premium brand environments
- Negotiated and managed vendor partnerships across multiple markets
- Led on-site production teams and vehicle logistics
- Coordinated with executive leadership and regional stakeholders
- Drove attendance and prospect engagement metrics
- Supported vehicle order generation and sales conversion initiatives
Impact
Established a repeatable, revenue-focused experiential model supporting 60% sales-driven objectives and 20% lead generation targets, while reinforcing Lamborghini’s positioning within a highly competitive ultra-luxury automotive market.
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