Fountainhead Design Group
Creative Direction & Experiential Design
Spatial Narrative. Brand Architecture. Live Performance Environments.
Served as hands-on Creative Director across luxury automotive, technology, and corporate experiential programs — personally designing in 3D, rendering immersive environments, and leading pitch development for projects ranging from $1–3M+ in spend. Work spanned domestic and international markets including Hong Kong, Cannes, London, Buenos Aires, and Israel.
Creative leadership began at the model stage — developing spatial systems in 3D that defined how brand narrative would unfold through architecture, media, light, and movement. Concepts were not decorative; they were engineered to support executive messaging, audience psychology, and measurable business objectives. From reveal environments and touring platforms to immersive brand residences and global summits, each project was constructed as a controlled experiential ecosystem.
Many programs operated under strict confidentiality and compressed timelines, requiring discretion alongside design rigor. Creative direction extended through fabrication strategy, projection integration, scenic design, and media sequencing — ensuring the final environment precisely matched the vision established during pitch and rendering phases. The result was continuity from concept to execution across continents.
Many programs operated under strict confidentiality and compressed timelines, requiring discretion alongside design rigor. Creative direction extended through fabrication strategy, projection integration, scenic design, and media sequencing — ensuring the final environment precisely matched the vision established during pitch and rendering phases. The result was continuity from concept to execution across continents.
Function
Personally developed 3D spatial designs and high-fidelity renderings; led pitch strategy and narrative positioning; directed scenic architecture, media integration, and experiential flow; coordinated fabrication partners and technical teams; and oversaw global on-site realization.
Execution
- Designed immersive environments in 3D from initial concept through final rendering
- Led pitch development for multi-million-dollar experiential programs
- Directed fabrication strategy and material specification
- Integrated projection mapping and digital media as architectural elements
- Developed reveal choreography and spatial storytelling systems
- Managed creative teams across international markets
- Delivered confidential activations under compressed timelines
- Oversaw global execution in Hong Kong, Cannes, London, Buenos Aires, and Israel
Impact
Established a creative methodology grounded in spatial intelligence and operational realism — ensuring that design vision translated seamlessly into physical execution at scale, under budget discipline, and across international environments.
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Creative Direction & Experiential Design —